Decades of Experience in Television, Talent & Global Format Creation

Multi award winning founders Russ Lindsay and Dawn Airey CBE have been at the forefront of the media industry for over three decades, creating, producing, commissioning and managing Talent from some of the world’s most successful television shows.

The Team at Moon&Back Media are experts in their field and developed and produced / executive produced multiple televison formats including Britain’s Got Talent, X Factor, The Greatest Dancer, The Wine Show, Made in Korea, The Classic Car Show, Red or Black, FIFA Football Awards, The All Star Cup and Saturday Night Takeaway.

Moon&Back Media develops, produces and advises on premium content for global broadcast.

We work with broadcasters, producers and talent to create original formats, build scalable IP, and deliver content that travels around the world. We combine creative development with commercial clarity, supporting projects from idea to production and distribution.

Format Development

Strong formats sit at the core of sustainable television. We originate, shape and refine ideas into clear, repeatable formats with defined audiences and long-term potential. Our development process balances creative ambition with commercial viability and scalability.

Broadcast & Traditional Television

We work closely with broadcasters, commissioners and production partners to develop and deliver content that meets the demands of modern television audiences.  Our experience spans format development, talent-led programming and an in-depth understanding of commissioning priorities across domestic and international markets.

Talent

We collaborate with on-screen talent and creative partners to build long-term intellectual property. From talent-led concepts to original ideas, we focus on creating IP that extends beyond a single commission and supports sustainable careers and repeatable formats.

Content Production

Moon&Back supports projects through all stages of production.  Working alongside trusted production partners we ensure projects are delivered to a high editorial and technical standard, while maintaining clarity around budget, timelines and creative intent.

Global Format Creation

We develop formats with international audiences in mind from the outset. By focusing on adaptable concepts and universal themes we create formats designed to travel across territories while retaining their core identity.

Media & Commercial Advice

We provide strategic advice across rights, monetisation, partnerships and long-term planning. Our role is to ensure projects are commercially robust, with clear ownership structures and routes to revenue in an increasingly complex media landscape.

Intellectual Property

We are masters of understanding and exploiting intellectual property. Every opportunity that we engage in, whether created internally at Moon&Back or partnering with external partners / talent, has IP at its core. Our focus is then on developing, creating, producing, protecting and then maximising the IP through thoughful development, intellegent rights strategies and knowledge based multi-market opportunities.

Distribution

We support the positioning and distribution of content across domestic and international markets.  From packaging and pitch materials to strategic conversations with buyers, we understand how to present projects to maximise their global potential.

Contact… russ@moonandbacktv.com / louis@moonandbacktv.com